Happiest Minds - Company Analysis | All You Need to Know About Mr Ashok Soota’s Next Big Launch

Happiest Minds - Company analysis

Happiest Mind Technologies Ltd. (“HMTL” or “the Company”) is a Bangalore-based IT services company which was started in 2011 by Mr Ashok Soota, an industry veteran, who has a very impressive profile with 30 year’s experience in the field of IT services. 


Promoter’s Profile

Mr Ashok Soota is the executive chairman of HMTL, a former vice chairman at Wipro Ltd. for the period 1984-1999, he led it to become one of the leading IT services company in India. He later founded mid-size IT services company Mindtree Ltd. in 1999 and went to launch its IPO in 2007, which was a massive success. The IPO was subscribed over 103 times.

Business Model:

1.      The company has three main business segments:

    * Digital business service

    * Product engineering service

    * Infra Management and security services

2.      For instance: If any company wants to expand its digital presence or wants to build an app or want to build a security system, etc. In-short all the IT related services which a company would need is been provided by HMTL.

3.      It has all together 157 active customers as on March 31, 2020, and has a strong grip in countries such as the US, UK, Australia, Canada and the Middle East.

4.      Most importantly It has a diversified customer base and caters mostly to the following sectors: Retail, Edu-tech, Banking and financial services, Hi-tech, Engineering, Research and development, Manufacturing, Travel, Media and entertainment.

5.      The company has some big names on its partner's list including Microsoft, Amazon Web services, McAfee, IBM, and many more. To be specific the company deals with 37 out of Fortune 1000 companies.

6.      The future is all about Digital, Artificial intelligence and Blockchain technology where the Company has a lot of focus and is willing to grow in the said segment. The business units of HMTL is assisted by three centres of excellence which are internet of things, analytics/artificial intelligence, and digital process automation.


Strong Financials:

The company’s total revenue for the FY20 was Rs.698 crores as compared to Rs.590 crores in FY19 and Rs.462 crores in FY18. The company’s net profit has increased from negative Rs.22.5 crores in FY18 to Rs.71.71 crores in FY20. No doubt the company has been successful in scaling up its business over time and obviously with an exceptional margin of over 20%.


Business Performance and Vision:

1.      As per the axis capital report, the company’s major revenue is coming from the digital services business, to be specific almost 96.9%, which is one of the highest among Indian IT companies, as per the reports other peer companies generate only around 35% to 40% of the revenue from digital services segment. To conclude, HMTL has a very stronghold in the digital segment and it could be one of the key growth drivers for the company in the future.

2.      Edu-tech and high-tech sectors contributed around 42% of the company’s total revenue, which is the largest among all the sectors, the company caters to.

3.      As per Mr Soota, despite the pandemic, 76% of the company’s business remained unaffected and it has limited exposure to the travel and hospitality segment, which were the most impacted during the lockdown.

4.      HMTL has been investing in Next-Gen Technologies such as Robotics and Blockchain which are considered as the future of the IT industry.

5.      The company is looking to expand its business in the European market. As the US accounts for 77.5% of its revenue and the UK accounts for only 7.2%.


Happiest Minds IPO details

Bid/ offer opens on

Sep 7, 2020

Bid/ offer closes on

Sep 9, 2020

Finalisation of Basis of allotment

Sep 14, 2020

Initiation of refunds

Sep 15, 2020

Credit of shares to Demat Account

Sep 15, 2020

IPO shares listing date

Sep 17, 2020

Issue size

4,22,90,091 Eq. shares of Rs.2 each (Aggregating up to Rs. 702.02 Cr.)

Fresh issue

66,26,506 Eq. shares of Rs.2 each (Aggregating up to Rs. 110 Cr.)

Offer for sale

3,56,63,585 Eq. shares of Rs.2 each (Aggregating up to Rs. 592.02 Cr.)

Face value

Rs.2 per equity share 

IPO price band

Rs.165 - Rs.166 per eq. Share

Market lot      


Minimum order quantity

1 Lot (90 Shares)

Maximum lot

13 lot

Listing at




1.      The Company is in the IT sector which is poised to grow and have given handsome returns even during COVID-19 pandemic. TCS, Wipro, Infosys are its proofs.

2.      The Company is growing at an average rate of 20% p.a.

3.      One of the most important factors is the face of the company i.e. the promoter. Mr Ashok Soota is an ethical and a successful businessman and as discussed he has an amazing experience in this industry

4.      Strong fundamentals



1.      IT services is a very competitive sector. Many big players such as Infosys, Wipro, TCS, etc are also willing to expand their digital service segment which might be a threat for happiest minds as this large peer companies have better infrastructure, clients and huge funds as compared to Happiest Minds.

2.      Foreign currency risk: Around 75% Of the total revenue of happiest minds comes from the US market, which means any major dollar rupee fluctuation might affect the top line of the company

3.      High dependence on the US market.



The above views and opinion are just for educational purpose, please consult your financial advisor before making any investment.

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Click here for comments
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